A luxury flower shop in Beverly Hills wanted to break free from heavy competition, attract more high-end customers, and future-proof its online visibility. Despite beautiful designs and a loyal local following, the shop was nowhere to be found in Google’s organic results or the Local Pack and completely absent when people asked ChatGPT or Perplexity for recommendations.
When we began our partnership:
The site was not appearing in the first 10 pages of Google for critical keywords such as luxury flower delivery Beverly Hills and high-end florist near me. In fact, their website wasn’t showing in Google search results for any keywords.
The Google Business Profile (GBP) was incomplete, under-optimized, and had very few reviews.
The shop was absent from the Local Pack (Google Maps top 3) for any relevant searches.
AI tools like ChatGPT and Perplexity never recommended or mentioned the business.
The owner wanted to change that — to compete against larger chains and national delivery services, capture more high-value customers, and stay ahead as search moved toward AI-driven recommendations.
Achieve Top Local Pack placement for high-intent keywords (e.g., luxury flowers Beverly Hills, same day flower delivery).
Increase calls, map direction requests, and online orders from local search.
Establish AI search visibility — ensure the shop is recommended when people ask ChatGPT, Perplexity, or other LLM-powered tools about luxury florists in Beverly Hills.
Build a scalable SEO & AI-readiness strategy to future-proof digital presence.
Zero organic footprint: The site was poorly optimized, slow, and missing core SEO fundamentals.
Underdeveloped local authority: Few citations, inconsistent NAP (name/address/phone) data, and little GBP engagement.
No AI understanding: No structured data or content that made the business citable by AI models.
Fierce competition: Long-established LA florists and big brands dominating both Google and Maps.
We executed a phased, data-driven campaign that combined technical SEO, local optimization, and a pioneering AI visibility program.
Improved Core Web Vitals (faster LCP, lower CLS, optimized images).
Fixed canonical tags, HTTPS redirects, sitemap coverage, and indexation gaps.
Streamlined site architecture & internal linking for better crawlability.
Added SSL, schema markup for Organization, LocalBusiness & Product, and clean meta data.
Audited performance bottlenecks using Google Lighthouse & PageSpeed Insights.
Compressed and lazy-loaded images, served next-gen formats (WebP/AVIF) and set proper fetchpriority for hero images.
Optimized scripts & CSS by removing unused code and deferring non-critical assets.
Configured advanced caching/CDN rules for faster global delivery.
404 Error Resolution: Identified and fixed broken internal links and outdated URLs causing 404 pages. Implemented proper 301 redirects and updated sitemaps to guide search engines and users to the correct content.
GBP Optimization: rewrote business description, added service categories & attributes (luxury florist, same-day delivery), posted new high-quality photos, and seeded Q&A.
Citation Building & Cleanup: corrected NAP inconsistencies, added high-authority local/business directories (Yelp, Bing, Apple Business Connect, Foursquare, niche wedding/event directories).
Review Growth Strategy: coached the team on acquiring authentic, keyword-rich Google reviews from satisfied customers.
GBP Activity: implemented monthly posts for promotions, events, and seasonal bouquets to keep the profile fresh.
Created dedicated landing pages for key services and occasions (luxury bouquets, weddings, corporate events, same-day delivery).
Built a clear content silo structure:
One top-level “Luxury Flowers in Beverly Hills” hub page linking down to detailed service/occasion pages.
Each service page linked back to the hub and across to related pages, strengthening topical relevance and crawl efficiency.
Implemented contextual internal linking between blog posts, FAQs, and product pages to pass authority to key revenue pages.
Enhanced Page Elements: Optimized titles, meta descriptions, headers (H1–H3)
Added a FAQ hub targeting conversational/local questions customers ask (“Where can I buy luxury flower arrangements in Beverly Hills?”, “Do you offer same-day flower delivery?”).
Each page was built as a rich, multi-media resource — not just text:
Expert copywriting with clear headings and FAQ sections.
Custom photography of premium arrangements.
Short product and behind-the-scenes videos showing design quality.
Infographics to illustrate bouquet sizes, delivery options, and floral care tips.
Audio snippets (e.g., designer introductions, style tips) to create a personal, premium feel and help with voice/AI search understanding.
Optimized all images with geo-tagged, alt text, and keyword-rich file names.
Integrated schema.org FAQPage, Product, and LocalBusiness markup.
Local & Niche Citations: cleaned and expanded listings on trusted directories (Yelp, Bing Places, Apple Business Connect, Foursquare, wedding/event directories).
Partnership Links: gained natural backlinks from partner vendors and venues (wedding planners, event decorators, luxury retailers) where the shop already had relationships.
Supplier & Brand Mentions: secured links from flower wholesalers and design suppliers who feature partner florists.
High-Value Resource Links: added the shop to curated lists and guides (e.g., “best florists in Beverly Hills” style roundups) by reaching out to site owners already curating local resources.
Quality-first: avoided link farms or paid networks, focusing only on trusted, contextually relevant local and industry sources to build lasting authority.
A core part of the engagement was building AI search readiness so the shop could appear when people ask ChatGPT, Perplexity, Bing Copilot, or Gemini for local recommendations.
Accessibility & Signals
Updated robots.txt to allow GPTBot, PerplexityBot, ClaudeBot, and other AI crawlers.
Created an AI Sitemap with curated “answer pages” for important services.
Added SpeakableSpecification for AI voice/assistant use.
Answer-Optimized Content
Built LLM-ready answer hubs with clear, authoritative short answers (50–120 words) followed by deeper supporting details and FAQs.
Strengthened entity associations: explicitly tied the shop to “luxury florist,” “Beverly Hills,” and “same-day delivery.”
Published high-E-E-A-T author pages for the brand and content creators.
Authority & Trust Building
Secured local press/blog features and wedding/lifestyle magazine mentions with backlinks.
Published press releases to feed structured, trusted information to crawlers and AI models.
Achieved NAP consistency across all platforms.
Testing & Iteration
Developed an LLM Citation Logbook — documented prompts, dates, and screenshots whenever ChatGPT and Perplexity surfaced the shop.
Adjusted copy and schema based on which prompts succeeded or failed until the shop showed up reliably.
Local Pack: Achieved #1 Google Maps listing for “florists Beverly Hills” (see screenshot).
Organic SEO: Reached page one (#4) for crucial keywords with commercial intent like “best flower delivery Beverly Hills” (see screenshot).
Traffic: Organic sessions grew +218% in 8 months (approx. 550 → 1,750/month).
GBP Leads: Calls up +305%, direction requests up +190%.
Perplexity: Now consistently listed as the recommended florist when users ask “Where can I buy luxury flower arrangements in Beverly Hills?”
ChatGPT: Included in “Best Flower Shops in Beverly Hills,” praised for luxury, creative arrangements, and same-day delivery.
Prompt Consistency: Appears in ~70% of tested AI queries post-optimization (vs. 0% before).
Customer Impact: New clients mention discovering the shop directly through ChatGPT and Perplexity.
“Before LAv1, we were hidden below bigger brands. Now we’re #1 locally on Google and even show up in ChatGPT and Perplexity when people ask about luxury florists. Customers literally tell us they found us through AI — that’s incredible.”
