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Custom SEO and AI Search Optimization Methodology | LAv1

Our SEO and AI Visibility Methodology

In Short...

We believe in proof, not promises.
Here’s the exact process we use to help Los Angeles businesses win on Google today and become discoverable in tomorrow’s AI-powered search.

Our Custom SEO & AI Search Optimization Methodology

We don’t believe in mystery marketing.

Our approach to SEO and AI visibility is transparent and tailored — every business, website, and niche has its own technical challenges and growth opportunities.

We start by deeply auditing your site, then design a custom strategy to win on Google today and become citable by AI systems like ChatGPT, Perplexity, and Gemini.

Below is the clear, step-by-step framework we adapt to fit your goals and market.

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Technical SEO Foundation

We begin by ensuring your website is fast, crawlable, and technically clean. Before any rankings or AI visibility can happen, search engines and AI crawlers need to reach every important page, load it quickly, and clearly understand its structure and content. That means fixing slow load times, improving Core Web Vitals, cleaning up broken links and 404 errors, streamlining your site architecture, and making sure your pages are indexable and properly signaled with meta tags, sitemaps, and structured data. Without this solid technical foundation, even the best content or link building won’t achieve lasting visibility.

This involves:

  • Full audit of robots.txt, sitemaps, canonical tags, redirects.
  • Fix soft 404s, broken links, and redirect loops.
  • Correct noindex/nofollow issues.
  • Image compression & next-gen formats (WebP/AVIF).
  • Caching/CDN setup and script optimization.
  • Improve LCP, CLS, and FID for fast, stable loading.
  • Logical URL hierarchy and clean breadcrumb structure.

  • Clear topical hubs to help search engines and AI understand your expertise.

  • Proper SSL, mixed content fixes, secure canonical URLs.

Content Strategy

Once the site is technically sound, we focus on building content that earns both visibility and trust. This goes far beyond simply adding keywords to a page. We research how your ideal customers search, map out the topics and subtopics that define your expertise, and create high-quality, in-depth resources that answer real questions people ask. Each landing page is designed to perform like a mini-authority hub, combining clear copy, rich visuals, videos, infographics, and even short audio snippets to keep visitors engaged and help search engines and AI models fully understand what you offer. We weave these pages into a logical silo structure with smart internal linking. Over time, this approach doesn’t just attract traffic — it builds credibility with both customers and modern AI search systems.

content strategy

This involves:

Identify all services, sub-topics, and search intents your ideal customer has.

Use structured and unstructured signals to tie your brand to key concepts (e.g., “luxury florist Beverly Hills”).

Research real user questions and build concise, high-value answers.

Text, photography, videos, infographics, and even short audio clips to keep users engaged and help AI models understand depth.

  • Create hub pages that link down to detailed service/occasion pages.

  • Contextual links back up to hubs and across related pages to reinforce topic authority.

Authority Building

We grow your site’s credibility and authority without shortcuts. Search engines and AI models rely heavily on signals of trust — who references you, where your business is mentioned, and whether your online presence is consistent and reputable. We focus on building genuine authority. That means cleaning and strengthening your local citations so your business information is accurate everywhere it appears; earning natural backlinks from partners, suppliers, and relevant industry sites; and getting featured on credible local and niche directories that real customers use.

authority building

This involves:

Consistent NAP on Google, Bing, Apple Business Connect, Yelp, Foursquare, and niche/local directories.

Secure natural backlinks from industry partners, suppliers, or event collaborators.

Pursue legitimate placements on relevant blogs, guides, and roundups (no link farms or paid networks).

Every link we build must be editorial, contextually relevant, and beneficial for real users — not just an algorithm trick.

AI & LLM Visibility

Search is shifting fast — it’s no longer just about Google’s ten blue links. Increasingly, people ask AI systems like ChatGPT, Perplexity, and Gemini for advice and local recommendations.

By July 2025, 18 billion messages were being sent each week by 700 million ChatGPT users, representing around 10% of the global adult population (source: OpenAI report). To stay competitive, your business needs to be citable and discoverable inside these AI-driven answers, not just in traditional search results.

We help you prepare for this new era by making your content structured, trustworthy, and easy for AI models to understand and reference

llm visibility

This involves:

Configure robots.txt to allow GPTBot, PerplexityBot, ClaudeBot, etc.

Curated set of your best “answer pages” submitted specifically for LLMs.

Concise, expert answers at the top of key pages, followed by detailed supporting content and FAQ schema.

Robust LocalBusiness, Service, FAQPage, VideoObject, SpeakableSpecification to help AI models parse and cite your content.

Text, photography, videos, infographics, and even short audio clips to keep users engaged and help AI models understand depth.

Continuously update as AI models evolve so you stay visible.

What We Don’t Do

We believe transparency beats gimmicks. The SEO and AI visibility space is full of shortcuts, hacks, and risky tactics that might work for a few weeks but can destroy your credibility and rankings long-term.

Our goal is sustainable growth and long-term trust — with your customers and clients, with Google, and with emerging AI search platforms. We play the long game, so your visibility continues to grow, rather than risking sudden penalties or disappearing overnight.

That’s why we’re clear about what we never do:

No ranking guarantees

Search algorithms and AI recommendation models change constantly, and no one can honestly promise a #1 spot or guaranteed AI citations. We focus on building the right signals and authority for sustainable results, not selling false promises.

No private blog networks (PBNs) or spam link schemes

We don’t buy links from shady networks or participate in link farms. These tactics can lead to manual penalties, algorithmic demotions, or AI models flagging your site as untrustworthy.

No AI-generated content spam

While we use AI to help with research, ideation, and optimization, we never flood your site with low-quality, machine-generated articles. Every piece of content is edited and shaped by humans to meet high-quality and brand standards.

No hidden fees or mystery work

You’ll always know what we’re doing and why. Every task we perform is documented, reported, and explained in clear language so you’re never left wondering where your investment is going.

No black-hat gimmicks or short-term tricks

We avoid cloaking, keyword stuffing, doorway pages, or any other tactic that could harm your long-term visibility with Google or AI systems.

No bait-and-switch sales tactics

The strategy we pitch is the strategy we deliver. We don’t outsource to unvetted vendors or secretly swap methods after you sign.

FAQs about Our SEO Methodology

Find answers to commonly asked questions.

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We start with a full technical and competitive audit, then adapt our framework to your industry, target customers, and current website status. No two sites get the same plan — your content strategy, link priorities, and AI readiness steps are tailored to your niche and goals.

Most businesses begin seeing local SEO improvements (map pack visibility, traffic increases) in 3–6 months. Organic rankings and AI citations usually strengthen over 6–12 months as your site gains authority and trust signals.

Traditional SEO targets Google’s ranking systems; AI visibility focuses on making your content citable and understandable to large language models like ChatGPT, Perplexity, and Gemini. It involves structured data, answer-first pages, AI sitemaps, and prompt testing to track inclusion.

We use professional SEO platforms like SEMrush, Ahrefs, Google Analytics, Google Search Console, etc (for crawling, analytics, and keyword data), custom AI prompt testing, and our own frameworks for structured data and AI readiness. All reporting is done in easy-to-read dashboards.

We use AI for research, idea generation, and optimization but never flood sites with unedited AI text. All content is human-reviewed and tailored to your brand voice and expertise.

No. While we’re based in Los Angeles and deeply understand the local market, our methodology works for businesses anywhere that want to improve Google rankings and AI search visibility.

Extremely. You’ll see every technical fix, every content piece we publish, every link we build, and real screenshots of AI search appearances. We prefer monthly meetings, either in person or on Zoom, to share all achievements from the past month.

Yes. We avoid black-hat techniques like PBNs, spam links, cloaking, and AI content spam. Our work focuses on sustainable growth that withstands Google updates and evolving AI models.

Still have questions? We’re here! 😀