Making common social media marketing mistakes when trying to promote your website reduces the effectiveness of social networks as a promotional platform, sometimes to such an extent that you will receive little in return for your efforts. Don’t waste your social media time. Don’t make the following social-media marketing mistakes.
- Failing to post regularly. If you neglect to post content at least once a week on the social sites you use, you won’t get much in terms of likes, shares, and traffic. Social-media today is fiercely competitive – there are businesses out there who post content daily.
- Focusing on numbers rather than engagement. It’s better for your site and business to have a small but engaged fan base than a large and lazy one. Marketing your content to audiences not interested in what you have to offer, following and befriending social users randomly hoping that they will follow you back, or simply buying followers can all lead to a big but disengaged fan base.
- Not getting personal. Social-media tools are for socializing, not direct marketing. Check popular business pages on Google+ or Facebook and you’ll see that most of the companies there take their fans behind the scenes, introducing them to their employees, events, and processes. Good social media marketing strategies provides your fans with personal content that they can connect with.
- Ignoring questions or negative feedback posted on your social pages. Social-media today is all about interaction and communication. If you cannot answer questions or reply to negative feedback your followers will feel that you always preach and never listen.
- Not monitoring your social media and business data. Tracking views, clicks, likes, shares, new followers, and so on takes time. If you don’t do it, you will have only a vague idea about the effectiveness of your social marketing strategies. You won’t be able to improve them. Find out more here.
- Joining more social sites than you can handle. Social networks are free, but they eat your time. If you don’t have the time or the staff to be on all major social sites out there, stick with Facebook, Twitter, and one or two more. It’s better to be active on a few than inactive on them all.
- Failing to maintain a consistent look across all your sites and social media profiles. If all your sites and business pages look similarly same, the sense of familiarity will encourage more users to be engaged and answer your calls to action.
Social media marketing may seem easy, but it’s not. When you don’t have the time for it, it’s best to leave it to experts. Use professional social media marketing services. Let us help you.
