Celebrating 30 Years of LAv1: What We’ve Learned, Loved, and Achieved
September 23, 2025
TL;DR: LAv1, the oldest SEO and digital marketing agency in Los Angeles, celebrates 30 years of helping small businesses grow. Founded in 1995 by Bruno Pisano — whose soccer background instilled a “winning only” mindset — LAv1 pioneered SEO long before Google became dominant.
Today, LAv1 continues excelling in traditional SEO and web design while leading the shift into AI visibility and AI SEO.
Thirty years. That’s how long LAv1 has been around — the oldest SEO agency in Los Angeles. Back when we started, Google wasn’t even born yet. Bruno Pisano, our founder, was already experimenting with ways to help small businesses get discovered online when most people were still figuring out how to install dial-up internet. (Yes, kids, the internet used to make screeching noises when you connected.)
Fast-forward three decades, and here we are: still helping small businesses thrive, but with tools and technologies that would’ve sounded like science fiction back in the ’90s.
LAv1 began with Bruno Pisano, a marketing mind and athlete at heart. Before launching the agency, Bruno had a strong soccer background. The discipline, teamwork, and unshakable drive to win that he carried from the field shaped the foundation of LAv1. For him, there’s no such thing as “second best.” Challenges are simply matches to be won, and in business — just like in sports — victory is the only acceptable outcome.
In the early days, Bruno wore all the hats — designer, coder, strategist, salesman. He pioneered techniques that got local businesses ranked before Google became the global giant it is today.
Fun fact: Bruno’s first client didn’t even have a website. He built it, optimized it, and got them ranking—and suddenly their phone wouldn’t stop ringing. That’s when Bruno knew he was onto something big.
In 2023, Ekaterina Pisano joined the agency, bringing with her over 15 years of marketing experience. She had already led startups and managed large teams, carving out a reputation as a powerhouse in content creation, graphic design, web design, and UX.
Where Bruno brought competitive fire and deep SEO roots, Ekaterina added a modern creative edge. She quickly became the driving force behind our AI SEO revolution, making sure our clients were visible not just on Google, but also on the new wave of AI search platforms like ChatGPT, Gemini, and Perplexity. Together, Bruno and Ekaterina form a blend of experience and innovation that keeps LAv1 at the top of its game.
Out of the many success stories we’ve had, one stands out. A local jewelry store came to us struggling to make ends meet. Their revenue was barely a blip. After partnering with LAv1 and committing to our SEO strategy, their business skyrocketed to $1.2 million per year.
For us, it wasn’t just about the numbers (though we’ll admit, we did a little happy dance when we saw them). It was about helping a small business owner provide for his family, create jobs, and shine in his community. That’s what drives us.
We’ve been around for 30 years because we don’t just do SEO. We do SEO with personality. Here are a few of the principles that keep us going:
We treat clients like friends. Coffee chats, late-night calls, even brainstorming crazy ideas together—we’re in it with you.
We overdeliver. If you ask for one thing, you’ll probably get three. We can’t help ourselves.
We become part of your team. Seamlessly. No awkward introductions, just instant collaboration.
We bring fresh ideas (even outside SEO). From marketing campaigns to new product concepts, we love sharing business insights.
We’re small business champions. While others chase big corporations, our heart belongs to small businesses in Los Angeles and beyond.
We adapt like pros. From the birth of Google to the rise of AI, we’ve evolved without losing sight of what matters: your success.
Even though we’re still doing what we’ve always done best — traditional organic SEO and web design — our focus over the past year has shifted toward AI visibility. The way people search is changing right in front of our eyes. Instead of typing keywords into Google, more and more users are simply asking AI tools for recommendations, trusting platforms like ChatGPT, Gemini, and Perplexity as their digital advisors.
So here’s to three decades of late nights, client wins, evolving algorithms, and way too much coffee. We’ve learned that while SEO tools and tactics change, the heart of our work stays the same: helping small businesses succeed, grow, and dream bigger than ever.
From Bruno’s early days coding in the ’90s (with soccer grit still fueling every move), to Ekaterina shaping the future of AI SEO with creativity and strategy, LAv1 isn’t just about rankings — it’s about relationships, results, and resilience.
And if the last 30 years taught us anything, it’s this: the best is yet to come. 🚀
